Your Choices for Point of Sale Displays
With plethora of options for point of sale displays that a retailer can choose from, it can a bit stressful to identify the best choice for them. Literature displays, counter displays, pallet displays, brochure holders and floor displays are only a handful of the most popular options you can get. In addition to that, most of the display options are divided between permanent and temporary units.
Here in this article, we will be discussing about the 3 major kinds of display units that can be use.
Number 1. Temporary – in stores, most of their temporary display units are lasting for a month or so. The reason is that, it uses low cost materials similar to corrugated cardboard for manufacturing. On the other hand, temporary displays perfectly serve its purpose for seasonal products, market testing or perhaps, introduction of a new product line.
But, it’s best to steer clear of using such displays for higher ticket items as they are not the best option you can have. By using screen printed graphics or anything similar to it is a smart way to spend budget and have the displays be shipped semi constructed.
Number 2. Semi-permanent – this type of display is actually a sensible option for all retailers who are after sturdy display that can also last for a period of 1 year. This display unit is made from varieties of materials similar to metal, durable cardboard, glass, wood, acrylic and co-polyester.
What’s more, you can make use of these units for displaying your logo printed or brand identifier outside. There are times as well that the display may have dual purpose and also, can accept several types of products at once which helps in saving costs and take less space in your store. Moreover, its high quality build means that it is capable of accepting all kinds of products including your high priced items.
Number 3. Permanent – even with minimal care on your permanent display, it can last for around 36 months as it is quite durable and built to last. Many of these units are made to appear like it’s a separate area within a bigger store or look like a kiosk. Such display units aren’t seen commonly in the retail space but when it is used, it is normally positioned near the checkouts or to whichever area it looks appropriate.
These units are also built by using only the best and highest quality materials similar to metal, plastic, glass and wood. Not only that, it is extremely important that you make careful decisions on the shape and the size of the display mainly because of its high upfront cost.
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